Billions of searches are made on search engines every day. People ‘google’ for all kinds of information, be it for finding out a nearby shop or the latest product in the market. For the brands, Pay-Per-Click (PPC) is an easy way to reach people who search for a product or service they offer. If your brand doesn’t organically feature on the first page of the search engines, PPC, also known as Search Engine Marketing (SEM) is the quickest way to do so. But PPC/SEM comes at a small fee, which varies depending on various factors. PPC/SEM, one of the most cost-effective forms of marketing, helps a brand to increase website traffic instantly. Apart from increasing website traffic, PPC also helps in creating brand awareness, generating leads and boosting sales.

Google Ads is the most common type of PPC ads as Google enjoys 98.74% of search engine market share in India. Google Ads are highly useful in increasing sales, generating leads and creating brand awareness. The success of a PPC campaign depends mainly on the right keyword. We, at Ten Degree North Communications finalise a key word after thorough research.