Kochi: Hedge Equities Ltd., has entered into a partnership with Mumbai-based ASK Wealth Advisors, wealth advisory arm of ASK Group, for selling the latter’s high-end products like alternate investment funds, thematic portfolio management schemes and global funds, among others in the Kerala market.
The products are catered for HNI and Ultra HNI clients with minimum investments above Rs 25 lakh. The memorandum of understanding in this regard was signed by Alex K. Babu, CMD, Hedge Group of Companies and Prakash Bulusu, Senior Managing Partner, Head South, ASK Wealth Advisors, on the occasion. Speaking on the occasion, Alex K. Babu, said, “Kerala is estimated to have a strong capital base of more than 6 trillion rupees with bank deposits taking the lion’s share of the market. For the last 10 years, Hedge Equities have been trying very hard to bring a cultural change from the traditional asset classes to equity and mutual fund investments.
Post demonetization, we have been seeing a considerable shift in the mindset of Keralites and their willingness to learn and try new products is more visible. Our wealth management business had crossed 1000 crore AUM this financial year. We believe that it’s time to introduce new products like alternate investment funds, theme-based PMS and Funds with Global exposures in the Kerala market. With this strategy in place, we found ASK Wealth Advisors as the best in the business and we hope our association will provide new opportunities to the investment community in Kerala.”
Started in 2007, ASK Wealth Advisors is an independent company specialising in Wealth Advisory and family office solutions to UHNI individuals and families, both resident as well as Non Resident Indians (NRIs). Speaking on the alliance Prakash Bulusu, said, “There is a natural fitment between ASK Wealth Advisor and Hedge Equities Ltd., as distributor, since both of us focus on providing best in class financial investment solutions tailored for HNIs and UHNIs of the growing wealthy individuals.”
The ASK Group is a renowned financial services group and a leading player in the wealth and investment management business, and manages the wealth and investment needs of some of the most affluent families in the country.