Kochi: Leading restaurant chain KFC India has partnered with Lite Bite Foods (LBF) to open its outlets at airports in emerging cities such as Kozhikode, Kannur, Indore, Bhubaneshwar, Pune and Ahmedabad. LBF, a well-established F&B operator known for its presence in shopping malls, airports and other high footfall areas, therefore stand as the perfect partner in bringing KFC closer to every chicken lover across the country.
Talking about the association, Samir Menon, Managing Director, KFC India said, “At KFC, it is important for us to be accessible to our consumers at all times. By partnering with Lite Bite Foods, we are bringing KFC to the rapidly growing transit consumer and giving them access to the world’s favourite chicken! We are excited to serve our finger licking good food to thousands of chicken lovers who travel via these airports every day.”
With India witnessing the highest growth worldwide in domestic air travels, the demand for easy on-the-go food options is also increasing. LBF already operates two KFC restaurants in Mumbai Terminal 2 airport, both brands are now looking at opening six to eight more restaurants by the end of this year across other airports while strengthening presence at the busy Mumbai airport. With the opening of these new airport restaurants, consumers will be able to enjoy KFC’s signature chicken on the go.
Commenting on the partnership, Rohit Aggarwal, Director, Lite Bite Food, said, “After our successful association at the Mumbai T2 airport, we are delighted to fuel the expansion of KFC, regarded as an iconic quick service restaurant brand, in travel retail segment with a significant investment of Rs.30crores. The recent development is in line with company’s aggressive growth strategy and we will be channelizing the said investment towards establishing the brand presence at airports in important cities such as Indore, Kozhikode, Bhubaneswar, Pune, Ahmedabad and Kannur, and also simultaneously strengthen the existing network at Mumbai airport. We are excited to take our association forward and build further on our expertise in serving the on-the-go traveler.”
With 14 owned and 7 managed brands, LBF is one of the most successful F&B retail companies. Drawing unparalleled expertise in the Indian F&B industry, Lite Bite Foods also brings in a strong commitment in the travel retail segment.
KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global quick service restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today they still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 20,000 restaurants in over 125 countries and territories around the world. For more information, visit online.kfc.co.in
About Lite Bite Foods
With 138 operational outlets, the brand has a very strong presence in Malls, Airports, High Streets, Multiplexes, Office complexes, Hotels and other high footfall locations. LBF has set up strategic Real Estate and Business partnerships with leading international brands like KFC, Pizza Hut, Burger King, Subway, 4700BC, Krispy Kreme, Fresc Co, PVR Cinemas, DIAL & MIAL. Their critically acclaimed brands include – Punjab Grill, Zambar, Fresc Co, Asia 7, The Artful Baker- winner of several Food awards and well known for their respective cuisines across the country. Lite Bite Foods has recently introduced YOÜMEE, a restaurant in New Delhi serving high quality Japanese and Chinese cuisine. The brand’s catering division ‘Savour’ is an amalgamation of culinary expertise of all the Lite Bite Foods brands providing Institutional/ corporate Catering Services including weddings, private parties, festival celebrations and corporate events. DISCLAIMER: The information contained in this electronic message and any attachments to this message are intended for the exclusive use of the addressee(s) and may contain proprietary, confidential or privileged information. If you are not the intended recipient, you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately and destroy all copies of this message and any attachments. www.lbf.co.in